On October 19, 2016, the Society of American Florists and florists nationwide will randomly surprise people on the street with flowers through 230...
Petal It Forward Prep: Remind Media and Prepare Messages
Now is the time to send local reporters a Media Advisory about your Petal It Forward event. SAF provides a sample Petal It Forward Media Advisory to...
Industry Members Watch Hurricane Matthew
At press time, the Society of American Florists was keeping a close eye on Hurricane Matthew, which has the potential to “hammer parts of eastern...
SAF Maui 2016 Attendees Share Lessons Learned
Cutting-edge information on technology, practical tips on bringing out the best in employees and improving sales, big picture perspective on...
Petal It Forward Prep: Invite Local Reporters and Plan Your Social Media Strategy
Generating traditional and social media coverage on the benefits of flowers is the goal of Petal It Forward, and the Society of American Florists...
Florists in 46 States Commit to ‘Petal It Forward’
Florists around the country are gearing up to help consumers feel and share some serious flower love. At press time, florists in 46 states and 170...
In Biennial Address, SAF CEO Shares Good Economic News — and Caveats
Floral industry business owners who are responding to new trends in customer service and demand, and paying attention to economic shifts at the...
Romance Blooms at SAF Maui 2016
When the Society of American Florists ticks off stats for SAF Maui 2016, its annual convention last month in Maui, the organization can proudly list...
2016 Fundraising Dinner a Big Success in Maui
AFE’s biggest fundraising event of the year, the 2016 Annual Fundraising Dinner, was an exciting and momentous evening, honoring industry champions...
Gabriel Becerra Appointed to President of FMRF
The Floral Marketing Research Fund (FMRF) has announced the appointment of Gabriel Becerra of Golden Flowers in Miami, Fla. as the new President of...
Cosentino’s Florist wins Teleflora’s Floral Retailer of the Year Award
Teleflora announces the recipient of the second annual Tom Butler “Floral Retailer of the Year” Award is Carmen Cosentino (AAF, PFCI) of Cosentino’s...
High-Tech Loyalty Program Lands Connecticut Shop Marketer of the Year Honors
A 70-year-old flower shop that needed to recapture a little of its sizzle — and provide better, more high tech service to customers while increasing...
Florists from 41 States Commit to Local Petal It Forward Events on Oct. 19
Florists of all sizes are encouraged to participate in Petal It Forward on Oct. 19. SAF has tools, including talking points, templates and...
Derek Woodruff, AIFD, PFCI, CF, Wins 49th Annual Sylvia Cup Design Competition
Derek Woodruff, AIFD, PFCI, CF, owner of Floral Underground in Traverse City, Michigan, won the grand prize in the 49th Annual Sylvia Cup Design...
Dwight Larimer, AAF, PFCI, Receives Industry’s Highest Honor
Dwight Larimer, AAF, PFCI, president of DESIGN MASTER color tool, inc. in Boulder, Colorado, received the floral industry's greatest honor on Sept....