“Monumental changes” to the Fair Labor Standards Act (FLSA) will make more than 4 million currently exempt employees eligible for overtime pay,...
More than Mistletoe: Care for Holiday Plants
During the holiday season, shoppers head for colorful flowering plants and decorated foliage plants. In addition to traditional favorites, retailers...
Dozens Gather to Learn and Network in Columbus
Seventy-five floral industry members came together on November 6 in Columbus, Ohio, to learn how to make parties more profitable, unearth “hidden”...
Connecticut Florist Shows Personality with ‘Mannequin Challenge’ Video
On November 11, City Line Florist posted a 40-second video to Facebook with the caption, “Take time… to stop and smell the roses!” In the video,...
Inspirational Messages from Floral Industry Members Resonate in Complex Times
Back in September during SAF Maui 2016, the Society of American Florists’ annual convention, six floral industry members shared stories on the theme...
What’s Ahead for the Floral Industry in a Trump Administration?
The election of Donald Trump and Republican majorities in the House and Senate signals change in Washington. That much is certain. What’s unclear is...
FTD Announces Leadership Change
After an eight-year tenure that included a high profile spin-off and acquisition, FTD’s president and CEO, Rob Apatoff, will be stepping down. This...
Floral Businesses Benefit from Cubs’ Win
The Chicago Cubs’ historic World Series win earlier this month was a boon for some business owners selling team-themed goods and gear....
Ready for their Close-Up: Outstanding Varieties in All Their Glory
A crimson standard rose that an international breeder refers to as its “crown jewel.” A wedding-perfect protea that combines edgy and cool texture...
Virginia Shop Combines Anniversary Celebration with City Parade
To mark a milestone anniversary, a florist in Northern Virginia hitched its celebration to a citywide event — and a fairy tale. Karin’s Florist in...
Petal It Forward Video Promotes the Power of Giving Flowers
Florists looking for a way to remind consumers that giving and receiving flowers makes people happy have a powerful new resource. The Society of...
Business Owners Prep for Employee Voting Time
Less than a week from today, Americans will cast ballots for one of the most protracted presidential campaigns in history. Many business owners are...
Reporters Flock to Cover Florist’s Role in Urban Revitalization
A floral business opening its doors to the public is rarely headline news — or a reason for a visit from the mayor of a major U.S. city. But in...
Florist Goes Smaller for Thanksgiving Sales
Several years ago, having watched customers move further from traditional (big) floral centerpieces for Thanksgiving dinner, Shirley Lyons, AAF, of...
Instagram Partners with National Brands for E-Commerce Tests
Here’s some good news for retailers looking to turn more of their Instagram followers into customers. Beginning next week, several "test brands"...