The morning after an interstate bridge collapsed near her family’s flower shop in Philadelphia earlier this month, Jennifer Kelly was thinking of...
The Sylvia Cup Design Competition, the longest-running live floral competition in the nation, offers designers an opportunity to escape the daily...
Employee incentive plans not only help attract and retain motivated workers, but they can also help businesses compete for workers in a tight labor...
Are you finding it difficult to forecast sales? Is the increased cost of goods squeezing your bottom line? Do you want to pay your employees a...
An increasing number of the flowers coming through Miami are entering by boat, and thanks to a slew of scientific discoveries, those flowers can now...
A new holiday catalog. A much-needed overtime compensation policy. And connections to suppliers across the chain. These are just some of the...
More than two dozen floral professionals from across the U.S. have earned credentials that demonstrate their commitment to the floral industry....
It’s election season — time to select the next group of Society of American Florists leaders, the volunteers who shape everything the association...
Looking for creative ideas to step up sales during the summer slowdown? A few florists who have turned slumps into successes shared their top tips...
Online reviews hold amazing sway over shoppers. According to research by the SEO marketing company Moz, 96 percent of people read reviews and 86...
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Hate sending emails, writing blog posts and crunching data? Artificial intelligence can cut down on the time you spend on those types of tasks — and...
With its typically slow sales, the summer can be a stressful season— but many florists say it doesn’t have to be. If you plan for the slowdown, it...
First, the good news: Compared to 2019, sales, units sold and profitability were up in the first two quarters of 2023 for the majority of floral...
Looking for some outstanding flowers for weddings? In need of new services for your business? Need some design inspiration? The Society of American...