Professional Floral Communicators - International (PFCI) has established "Bucks for Bobbi," a memorial tribute through the American Floral Endowment...
Floral Industry Speaks, Congress Listens: FNRI Gains 15 Supporters
Less than a month after the Society of American Florists’ Annual Congressional Action Days (CAD), 15 congressional offices have submitted...
2017 Petal It Forward Date Set for Oct. 11: SAF Seeks Industry Participation
For the third year in a row, the Society of American Florists is leading the industry in a feel-good giveaway that reminds consumers and reporters...
Retailers Experience New Ideas, Inspiration and ‘Best Eight Hours’ in Philadelphia
Gretta Boehme of America’s Florist in Bound Brook, New Jersey, said her decision to attend the Society of American Florists’ 1-Day Profit Blast last...
Congressional Committee Gives Florist Top Billing
When Skip Paal, AAF, of Rutland Beard Floral Group, headquartered in Cantonsville, Maryland, testified to Congress last week, he made such a big...
SAF Members Find ‘Responsive,’ ‘Interested’ Lawmakers and Staff in Washington
When 119 growers, wholesalers, retailers and suppliers gathered last week in Washington, D.C., for SAF’s 37th Annual Congressional Action Days...
In New Marketing Kit, SAF Promotes Flowers’ Health Benefits
Society of American Florists members on the hunt for marketing materials that quickly and memorably emphasize the health benefits of floral gifts to...
Maryland Retailer Testifies to Congress
When an influential House committee convened today to discuss small business issues, a longtime floral industry member was present to share his...
FTD Spring Campaign Puts Spotlight on Women
This spring, FTD has been using two female-friendly holidays — International Women’s Day (March 8) and Mother’s Day (May 14) — to bookend an...
Consumers Grab Up Free Wildflower Seeds as General Mills Addresses ‘Invasive’ Claims
General Mills’ popular goodwill gesture aimed at protecting pollinators generated a little unwelcome buzz last week after a high-profile website...
AFE Weighs in on ‘Enchanted Rose’ in ‘Beauty and the Beast’
A key plot point in the classic Disney fairy tale “Beauty and the Beast” involves a rose that blooms for more than a decade. In the run-up to the...
Despite Snow Storm, Industry Members Head to D.C. to Make ‘Meaningful Change’
A major snowstorm didn’t stop dozens of retailers, wholesalers and growers from traveling to Washington, D.C., this week to share their story with...
General Mills to Consumers: Buy and Plant Wildflowers
Customers who pick up a box of Honey Nut Cheerios this spring will notice a key character missing: BuzzBee, the friendly bee familiar to any Honey...
Sustainable Design Among Five Trends Slated for 1-Day Profit Blast
How do you design and market in a way that appeals to the sustainability-oriented consumer? How should the personalization mandate – “made for me” –...
Most Florists Report Valentine’s Day Sales Increase
A Tuesday holiday was a boon for most florists — and for many Society of American Florists members, the gains this year were significant....