News today that the co-founder of one of the hottest start-ups in the last decade has been forced out of his company has many experts expressing a...
‘Hungry to Learn’ Entrepreneurs Set Their Sights on Palm Beach
The countdown is on for the Society of American Florists’ 133rd annual convention, Sept. 6-9, at The Breakers in Palm Beach, Florida — four days...
In Amazon, Whole Foods News, Florists See Challenges, Opportunities — and Calls to Action
Amazon’s decision to purchase Whole Foods in a deal valued at $13.7 billion has the potential to “create a new ecosystem” of shopping, according to...
Orlando Florist Shares Free Flowers on Anniversary of Deadly Mass Shooting
To commemorate the one-year anniversary of the country’s deadliest mass shooting, Orlando residents and visitors turned to song, prayer, community —...
‘Vital Group’ of Experts and Industry Members to Come Together in Palm Beach
Picture this: a slate of more than three dozen experts on hand offering advice to improve your marketing, cut your costs, increase your sales, and...
A Quirky Marketing Campaign Reaches 334 Million People
A cheeky marketing campaign specifically created to generate raves and groans — and nothing in between — has already reached 334 million consumers...
SAF Convention to Cover Staffing from All Angles
Despite an apparent epidemic of college graduates struggling to find a job and Americans’ growing appetite for plant-based movements, including...
Border Adjustment Tax in Trouble
A key element of the Republican blueprint for tax reform is facing strong headwinds from business leaders, members of the Trump administration and...
Travel Grant Created for Arizona Retail Florists
The American Floral Endowment (AFE) has announced a new travel grant for retail florists in Arizona to pursue floral industry educational or design...
Customer Service Guru Marks 20 Years
When Tim Huckabee started his sales and customer service training company in June 1997, flower shops with web sites were considered tech-savvy and...
Growers Respond to News of Genetically Engineered Petunias in the Market
News that several varieties of genetically engineered (GE) petunias had been imported into the U.S. without proper authorization from the government...
60 Percent of Florists Report Improved Sales on Mother’s Day
Predictions of a robust Mother’s Day proved to be on target for many florists. According to a post-holiday survey conducted by the Society of...
To Capture Millennial Customers, Think Small
The “new” American Dream for millennials: a small — sometimes really small — house. According to a 2015 survey by the National Association of Home...
Consumers Spent More on Mother’s Day — and More People Turned to Florists
Feeling good about Mother’s Day? You’re probably not alone. About 35 percent of Americans reported buying fresh flowers and plants as Mother’s Day...
Say Goodbye to Political Posts with Custom Facebook Friends Lists
Have you ever opened up Facebook and wondered why, exactly, you needed to know about your coworker’s niece’s cello recital? How about that industry...