Here’s a question most florists have wrestled with at some point: Is it worth it to be open on a Sunday for Mother’s Day? The Society of American...
Orlando Florist Shares Free Flowers on Anniversary of Deadly Mass Shooting
To commemorate the one-year anniversary of the country’s deadliest mass shooting, Orlando residents and visitors turned to song, prayer, community —...
‘Vital Group’ of Experts and Industry Members to Come Together in Palm Beach
Picture this: a slate of more than three dozen experts on hand offering advice to improve your marketing, cut your costs, increase your sales, and...
SAF Convention to Cover Staffing from All Angles
Despite an apparent epidemic of college graduates struggling to find a job and Americans’ growing appetite for plant-based movements, including...
Travel Grant Created for Arizona Retail Florists
The American Floral Endowment (AFE) has announced a new travel grant for retail florists in Arizona to pursue floral industry educational or design...
Border Adjustment Tax in Trouble
A key element of the Republican blueprint for tax reform is facing strong headwinds from business leaders, members of the Trump administration and...
A Quirky Marketing Campaign Reaches 334 Million People
A cheeky marketing campaign specifically created to generate raves and groans — and nothing in between — has already reached 334 million consumers...
60 Percent of Florists Report Improved Sales on Mother’s Day
Predictions of a robust Mother’s Day proved to be on target for many florists. According to a post-holiday survey conducted by the Society of...
Growers Respond to News of Genetically Engineered Petunias in the Market
News that several varieties of genetically engineered (GE) petunias had been imported into the U.S. without proper authorization from the government...
To Capture Millennial Customers, Think Small
The “new” American Dream for millennials: a small — sometimes really small — house. According to a 2015 survey by the National Association of Home...
Customer Service Guru Marks 20 Years
When Tim Huckabee started his sales and customer service training company in June 1997, flower shops with web sites were considered tech-savvy and...
Say Goodbye to Political Posts with Custom Facebook Friends Lists
Have you ever opened up Facebook and wondered why, exactly, you needed to know about your coworker’s niece’s cello recital? How about that industry...
Consumers Spent More on Mother’s Day — and More People Turned to Florists
Feeling good about Mother’s Day? You’re probably not alone. About 35 percent of Americans reported buying fresh flowers and plants as Mother’s Day...
Interact with Key Industry Professional at Proflora 2017
The flower industry under one roof: Proflora 2017. Colombian flowers growers, together with other producer countries, and the most renowned...
‘Abandoned Quarry’ Takes Top Prize at Storied Flower Show
A display intended to be “stark and “brutal”— decidedly, not “pretty”— won best in show at this year’s Chelsea Flower Show in London. Garden...