A federal judge in Texas recently struck down the controversial Obama-era overtime rule that would have more than doubled the minimum salary level...
Look Out, Boston: Here Comes SAF’s 1-Day Profit Blast
The landing place of the Mayflower and the Pilgrims, best-known for its clam chowder, fish and chips, baked beans and lobsters, is the next stop for...
SAF Leaders Express Gratitude to Longtime CEO
Among the many celebrations planned for SAF Palm Beach 2017 but thwarted by Hurricane Irma: A fond, industry farewell to Peter Moran, the Society of...
Field to Vase Dinner Tour Wins Marketer of the Year
Here’s a question some U.S. flower growers have been wrestling with for years: How do we get consumers — who already are thinking about product...
Hurricane Forces Cancelation of SAF Palm Beach 2017
The Society of American Florists has canceled SAF Palm Beach 2017, the association’s 133rd annual convention, which was set to begin today at 6 pm....
‘Already Seeing Irma’s Impact’: More Wholesalers Weigh In
Since writing our story yesterday on Hurricane Irma, EBrief editors have received additional updates from two of the industry’s wholesalers...
Guidance for Filing Insurance Claims for Hurricane Harvey
SAF gathered the following information from various sources in the insurance industry. Promptly file a claim with your business insurance...
Industry Prepares for Hurricane Irma
No one has ever accused Deborah De La Flor, AIFD, PFCI, of inaction, but last week, after realizing the extent of the damage caused by Hurricane...
In Houston, Heartache and Hard Work Continue
South Texas remains very much in relief and recovery mode, with residents and business owners assessing damage and reeling from the devastation of...
Olin August Wetzel, AAF: 1924-2017
A member of the Society of American Florists’ Floriculture Hall of Fame and an influential leader behind the company that is today the largest...
In Texas, Heartbreak, Resiliency and a Monster Storm Far from Over
Nearly a week after its initial impact, Tropical Storm Harvey has left an unimaginable trail of destruction along 300 miles of the Gulf Coast — and,...
Florists in 38 States Plan to ‘Petal It Forward’ on Oct. 11
At press time, florists in 38 states and Canada had notified the Society of American Florists of plans to hold Petal It Forward events in their...
Learn the Art of Strategic Pricing at SAF Palm Beach 2017
In honor of all those kiddos headed back to school, let’s have a short pop quiz. True or False? There are two types of florists — fancy studios that...
Florists in 33 States Commit to Petal It Forward on Oct. 11
Florists across the country and Canada are getting ready to show their communities how good it feels to give and receive flowers. At press time,...
Florists Take Part in Eclipse Mania
Quick-thinking florists around the country leveraged the excitement surrounding the week’s solar eclipse, with designs themed around the singular...