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Floral Industry News
SAF Members to Elect New Leaders
It’s election season at the Society of American Florists. Voting members will receive an election ballot via email on Thursday, July 12 to choose...
Social Media Expert to Talk Digital Marketing and Videos in Palm Springs
Admit it: Before you buy a product or head to a store, you do your research online and through social media. Your customers do the same thing. The...
California Designer Takes America’s Cup — and Preps for World Stage
During the final round of the FTD America’s Cup design competition last week, Katharina Stuart, AIFD, CCF, had reality TV on her mind — namely the...
Ongoing Volcanic Activity Threatens Orchid Growers in Hawaii
Some orchid growers in Hawaii have been hard hit by the ongoing volcanic activity that began in May. In the Kapoho region on the Big Island — an...
Get Strategies to Design and Market Flowers to Four Key Generations
Successful brands appeal to a multi-generational audience, but how do you market your floral designs to different ages groups? Get ideas and...
AIFD Symposium Draws Hundreds to Washington
More than 1,000 people gathered this week in Washington, D.C., for the American Institute of Floral Designers’ 2018 Symposium. The event this year...
Florists Head to Green Bay for Tips on Sales, Social Media — and More
What’s a busy florist to do on a midsummer weekend? (Read a book? Jump in a lake? Carve out some “me” time?) For Nancy Witte-Dycus, AAF, of Fantasy...
‘American Grown Flower Month’ Shines Spotlight on U.S. Growers
An influential U.S. senator from the Golden State recently introduced a resolution celebrating the contributions of American flower growers and...
All Industry Segments Prepare to Petal It Forward on Oct. 24
From growers and wholesalers to importers and retail florists of every size, each sector of the floral industry has a role to play in this year’s...
SAF Video Breaks Down On-Page SEO Tips
Looking for your next binge-worthy series? Put screen time to good use by working on your website’s search engine optimization. The Society of...
Love Talking Flowers? Judge PFCI Auditions at AIFD National Symposium
Do you love talking about flowers and floral design? Do you present programs to garden clubs or other professionals? Then wake up early with...
As Immigration Debate Intensifies, SAF Continues its Call for Reform
The Trump administration’s decision to enforce federal policies that result in the separation of children and parents who enter the U.S. illegally —...
Win the Online Popularity Contest at 1-Day Profit Blast in Green Bay
The World Wide Web is arguably the world’s largest shopping mall — and it has way too many retailers to count. How’s a florist supposed to get...
In a Victory for Floral Industry, USDA to Publish 2018 Floriculture Crops Report
A key government report that provides critical data on floral industry products will be published in 2018 after a two-year hiatus. The U.S....