Now is the time to send local reporters a Media Advisory about your Petal It Forward event. SAF provides a sample Petal It Forward Media Advisory to...
APHIS to Allow the Importation of Korean Orchid Plants
The U.S. Department of Agriculture’s Animal and Plant Health Inspection Service (APHIS) is amending its regulations to allow the importation of...
AFE Announces New Officers and Appointments
Jim Daly of Floralife/Smithers-Oasis in Walterboro, South Carolina, has been named chairman-elect and Laura Shinall of Syndicate Sales Inc. in...
Flower-Friendly Essay Featured on Popular Podcast
A powerful New York Times essay that played up the power of flowers almost two years ago has now been given a second life on a popular podcast. The...
Senate Won’t Vote on Health Care Bill
Senate Republicans announced Tuesday that they won’t vote on the latest effort to repeal and replace the Affordable Care Act, effectively killing...
Florida Ag Commissioner Visits Farms to Assess Hurricane Damage
Growers in Florida had a visit from an influential state government official last week. Adam Putnam, Florida’s commissioner of agriculture, visited...
House Introduces Mandatory E-Verify Legislation
A Texas congressman recently introduced a bill that would require U.S. employers to check the work eligibility of all future hires through the...
SAF 1-Day Profit Blast Heads to Beantown
Fresh flowers and beautiful design alone do not make a successful florist. It’s that reality that’s driving veteran florist Carolyn Gulbankian...
Hurricane Update: Recovery Work Continues
Floral industry members in Florida are still working to recover from damages sustained during Hurricane Irma — an effort made considerably more...
Sacramento Florist Gets Star Treatment in Public TV Video
Talk about a star turn: A 70-year-old family florist in Sacramento, California, is one of several local businesses featured in “Yes! We’re Open” a...
SAF Cancels Convention, But Not All is Lost
When SAF canceled its convention on Sept. 5, a day before the four-day event was to begin, the decision elicited a simultaneous sigh of relief,...
Florists in 44 States Plan to ‘Petal It Forward’ on Oct. 11
Florists in 181 cities in 44 states, plus Washington, D.C., and Canada, have so far told the Society of American Florists of plans to hold Petal It...
Florists in 44 States Plan to ‘Petal It Forward’ on Oct. 11
At press time, florists in 44 states in 147 cities and Canada had told the Society of American Florists of plans to hold Petal It Forward events in...
Floral Industry Reacts to Hurricanes
High weather drama continued this week, as Hurricane Irma made landfall in Florida, cutting a wide path of destruction but also sparing some areas...
Teleflora Presents Baltimore Florist with Tom Butler Award
A longtime floral industry leader and the owner of one of Maryland’s largest florists has been named Teleflora’s 2017 recipient of the Tom Butler...