Christmas color trends may change, and Ultra Violet is the shade of the year, but when it comes to poinsettias — red remained the top seller for...
SAF Responds to 23 Cases of Harmful Floral Publicity
This Valentine’s Day season, the Society of American Florists has responded to 23 instances of harmful floral publicity to date. “That number will...
Nest, Shane Co. and Others Take Jabs at Floral Industry
A chain of seafood restaurants, a GPS navigation developer, a home security system maker and a popular group of jewelry stores. These are just some...
John L. Tomasovic Sr., AAF: 1935-2018
A legend in the plant industry, true gentleman, and the owner of a venerable family business in St. Louis, died January 11, 2018. John L. Tomasovic,...
Florists Leave Omaha With Renewed Energy, Actionable Tips
Eager to start 2018 on a high note, 121 floral industry members gathered in Omaha, Nebraska, on January 14 for the latest installment in SAF’s...
House Committee Doubles Proposed Funds for Industry Research
The House Appropriations Committee has recommended allotting $500,000 to a key floral industry research fund — doubling the amount that Society of...
SAF Appoints Six Leaders to Chair Councils
The Society of American Florists appointed six members from its Board of Directors to serve as chairmen on its segment Councils and Joint Councils,...
CAD to Kick Off with Insiders from Both Sides of the Aisle
Talking to lawmakers on Capitol Hill about the floral industry’s legislative priorities is the draw of the Society of American Florists’...
55 Percent of Florists Report Increase in December Holiday Sales
Oh by gosh, by golly: More than half of florists saw sales go up this holiday season. Among those who saw an increase, 37 percent credited a strong...
Florists Count Down to SAF 1-Day Profit Blast in Omaha
The owner of Iris Blossoms in Clearwater, Kansas, has been counting down the days until her trip to Omaha, Nebraska, for the Society of American...
Across Industries, Business Owners Review Sexual Harassment Policies
October 5 is the day the sexual harassment fuse ignited in the national consciousness, the day The New York Times published the first allegations...
Florists Go the Distance for Business Inspiration
Florists from as far away as Hawaii, California and Arizona are heading to Hartford, Connecticut, this weekend for SAF Retail Growth Solutions...
New Year’s Deadline Brings End to Duty-Free Status of Flowers from Ecuador
Flowers entering the United States from Ecuador are now subject to import tariffs after a U.S. trade program granting duty-free status to Ecuadorian...
Legislative Victories Tied Directly to CAD Advocacy
Every voice counts when it comes to persuading legislators to consider the industry’s concerns. That’s why the Society of American Florists invites...
SAF Member Talks Regulations, Research Funding with Influential D.C. Decision-Makers
“Groups working together can make a difference.” That was a major takeaway for Jamie Kitz, key account manager with Sakata Ornamentals in Salinas,...