In his first State of the Union address, President Trump told the country the United States is poised for “a new American moment.” In the address,...
Have Breakfast with Congressman Jimmy Panetta
One of the floral industry’s biggest advocates in Congress will deliver a “pep talk” to CAD participants before they meet with lawmakers on Capitol...
Retail Group Predicts Increase in Valentine’s Day Spending
Editor’s Note: Due to an editing error, we incorrectly reported on the National Retail Federation’s projected Valentine’s Day spending earlier this...
‘Two-Minute Trends’ Videos: 340,000+ Views and Counting
An informative video series showing how decorating with flowers inspires emotions and enhances commercial and residential spaces has racked up...
California Industry Members Assess Damage of Deadly Mudslides
Floral industry members in Southern California are reeling from a devastating two-month period that’s included wildfires, storms and deadly...
At Grammys, White Roses Send A Message of Hope
New York City florists received a wave of requests for white rose corsages and boutonnieres late last week, as stars planned their attire for the...
Facebook’s Latest Algorithm Change — And How to Beat It
Prompted by criticism and concern over the evolution of Facebook, from social network to perhaps unintended monolith of modern culture, Facebook CEO...
Negative Publicity Watch: SAF Responds to AutoMaxx, Victoria’s Secret
What do a used car dealer, a retailer for computer enthusiasts, and a marketer of women's premium lingerie have in common? They rely on the same...
Danbury Mint Revives Negative Valentine’s Day Ads
“They're ba-ack!" The popular catchphrase from a mid-1980s horror flick haunted Jenny Scala, director of marketing and communications at the Society...
‘Bring a First-Timer for Free’ to Congressional Action Days
The Society of American Florists’ Congressional Action Days drew its largest crowd in more than a decade last year with 119 growers, wholesalers,...
A Flower Ranch Goes High Tech
Water is a precious — and expensive resource in California. Figuring out how to manage that water, while growing first rate flowers, has been a...
Immigration Reform, Like Government Funding, Remains Unsettled
After the three-day shutdown that started over the weekend, Congress has approved funding for the federal government until February 8. The shutdown...
SAF Week In Review Keeps Members in The Loop
Taxes. Health care. Labor. Immigration. Floriculture research. As the national floral industry trade association, the Society of American Florists...
Experts Weigh in on Tax Law Effects
In the wake of Congress’s substantial remodeling of the country’s tax code, the Society of American Florists brought in experts to help its members...
Tree Care Industry Association Names New President/CEO
The Board of Directors of the Tree Care Industry Association (TCIA) has announced that David White, CAE, will join the association as its new...