A key government report that provides critical data on floral industry products will be published in 2018 after a two-year hiatus. The U.S....
Administrative Professionals Week continues to divide — and in some cases disappoint — florists. The weeklong holiday, observed this year from April...
It’s no secret attracting talent is a challenge in the floral industry. "Most companies in floriculture are having a tough time finding young people...
Three floral industry members won $1,000 scholarships from FTD University to attend SAF Palm Springs 2018, the Society of American Florists’...
Despite its indisputable status as an essential for human life, water remains something many people take for granted. A new campaign by the San...
Looking for ideas to drive more walk-in traffic to your brick-and-mortar shop? Are your floral design mechanics a little rusty? Could you and your...
The Senate version of the Farm Bill includes language updating a law that protects the intellectual property of floral industry breeders. The...
Dear SAF Members, After six months as SAF's CEO, I have all kinds of thoughts to share — about SAF and our vision for how we can help you, our...
No matter if you have one employee or 100, you need your staff is filled with quality hires. You want to attract and keep employees who are...
In August 2016, Starbright Floral Design in New York City sponsored a fundraiser for RED, a charity founded by pop singer Bono to eradicate AIDS,...
Last month, we reported on the New York Yankees’ long-running program of sending flowers to funerals around the country for officers killed in the...
The Society of American Florists’ 1-Day Profit Blast is heading to the cool waters of Green Bay, Wisconsin, on Sunday, July 15. Sponsored by the...
A networking dinner that showcases American grown product, demos that connect florists with celebrated floral designers and mini-sessions that cover...
Seeing 5,000-plus stems of the best flowers and plants on the market is a special experience for those who wander through the Outstanding Varieties...
A new social media campaign conducted throughout April by the Society of American Florists scored big with prom-goers, garnering 2.4 million...