A week after Hurricane Michael hit Florida’s panhandle as a Category 4 storm, rescue efforts remain underway in some of the hardest hit areas, and...
A trio of focused, talented young women from Vancouver, Washington, snagged first place honors during a high-spirited student design competition...
Katy Kellener, a 31-year-old freelance writer, recently explored millennials’ relationship with flowers and the floral industry’s efforts to woo her...
A state florist association’s decision to honor survivors of sexual assault during a runway show at its convention drew wild applause from a...
The Indiana legislature is considering a new permit that would allow local retailers to sell and ship alcohol — thanks, in large part, to the...
As of Columbus Day, floral industry members had notified the Society of American Florists of their plans to randomly surprise people on Oct. 24 with...
As part of its continued support for military service members, their families and veterans, premier floral and gifting company FTD® (Nasdaq: FTD)...
As of early October, florists in 48 states and Washington, D.C., had notified the Society of American Florists of their local Petal It Forward plans...
Six years ago, Patricia Limber, AIFD, and her husband were considering where to retire. Tired of paying high flood insurance premiums on their...
As Jenny Behlings, AAF, AIFD, PFCI, SDCF, listened to the Kick-Off address at SAF Palm Springs 2018, one phrase piqued her interest: “workplace...
Does your shop need financial help? Don't ignore problems or shake them off because you're more "creative" than "math-minded," warns Derrick Myers,...
The calendar may read September but according to one floral industry expert, it’s high time for florists to be thinking Christmas. And that means...
Standing ovations and tears of joy were the order of the evening earlier this month when Teleflora awarded its fourth annual Tom Butler “Floral...
A renowned researcher, prolific speaker and mentor to college students is the recipient of the Society of American Florists’ 2018 Alex Laurie Award....
When Pat and Allen Houck struck up a conversation earlier this month with Jennifer Sparks, the Society of American Florists’ vice president of...