“Let’s Make Our Voices Heard Loud and Clear” is the floral industry’s call to action for the Society of American Florists’ 40th Annual Congressional...
SAF Members Prep to Take Industry Messages to Washington
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Floral Industry News
USDA to Conduct 2019 Census of Horticultural Specialties
The government is currently collecting important data that helps industry members and federal agencies plan for the future — and growers need to...
White House Holiday Decor Honors American Heritage, Heroes and Traditions
On the heels of last year’s crimson trees, the 2019 White House holiday decor has a softer look — including a floral-themed tree. First Lady Melania...
Nearly 50 Percent of Florists Surveyed by SAF Predict a Holiday Sales Increase
With one week to go until Christmas, most retail florists feel optimistic about the 2019 holiday season, according to a Society of American...
House Passes Highly Anticipated Immigration Reform Bill
The U.S. House of Representatives last week passed a bill that would streamline parts of the H-2A foreign guest-worker program and establish a path...
48 Percent of Floral Industry Members ‘Optimistic’ about 2018 Sales
Look out, 2018: Many floral industry members are heading into the new year with high expectations. Forty-eight percent of respondents to the Society...
U.S., Mexico and Canada Finalize New Trade Deal
The United States, Mexico and Canada have finalized a trade deal to replace the 25-year-old North American Free Trade Agreement (NAFTA). The pact...
SAF Takes Stand on Deceptive Trade Practices
[gap height="10"]When a retail florist’s website shows its location on a map as Spokane, Washington, it should have a physical location in Spokane,...
Florists Praise Pantone’s Neutral Pick
‘Tis the season for the Pantone Color Institute to anoint a new color of the year — and, once again, it’s one that plays well in many floral...
Flowers Take Center Stage at South Florida Art Festival
Floral professionals already understand the power of flowers in everyday life. This week, a floral artist and educator with an international...
New HBO Show Seeks ‘Budding Florists’
A new reality television series aims to introduce viewers to the splendor of floristry — and help elevate an aspiring design star. The show, “In...
Government Moves to Limit Myrtle, Bamboo Imports
The U.S. Department of Agriculture’s Animal and Plant Health Inspection Service (APHIS) is considering banning dozens of plant groups, including...
Longtime SAF Exec Shares Lessons, Insights in Farewell Column
What does a red stapler have to do with a fulfilling, lasting career in the floral industry? For Drew Gruenburg, the Society of American Florists’...
Tears. Delight. New Customers. Floral Pros in 50 States ‘Petal It Forward’
When Brian Wheat, AAF, PFCI, took to the airwaves in Denver last week to promote Petal It Forward, he figured he’d drum up some excitement for the...
165 Million-Plus Consumers Plan to Shop Thanksgiving Weekend
Get your showroom, social media platforms and website ready: With a compressed holiday season this year, tens of millions of consumers are expected...