Delivering the perfect Valentine's Day bouquet involves yearlong orchestration of dozens of entities and meticulous planning to ensure millions of...
Companies big and small selling a variety of services and merchandise took aim in promotions at what they deemed to be their biggest Valentine’s Day...
Are you ready for the wedding rush? Save time on wedding design training and get guidance on what a polished, up to date and ironclad contract...
Good leadership is so much more than merely logging record profits when times are good. It’s also about showing up, keeping your door open, setting...
“In lieu of flowers,” that ubiquitous obituary closing line, has ramifications most grieving families don’t consider when they write it. In the...
While some florists may feel pressure to provide the perfect arrangement to honor the deceased, Patience Pickner, AAF, AIFD, PFCI, owner and...
The Outstanding Varieties Competition at Society of American Florists’ convention annually provides a glimpse at future floral trends. And this...
Last month FTD and From You Flowers, a large floral ecommerce company, announced a merger — a business move that was considered years earlier but...
Need help drumming up business this summer? The Society of American Florists’ Floral Education Hub has resources to help, including courses on...
Chances are you already have a business website and spend time on social media. But do you know how to boost search engine optimization (SEO) and...
Only 13 percent of family-owned businesses make it to the third generation, according to the SC Johnson College of Business at Cornell University —...
By turning to the playbook of common practices used by large corporations, floral businesses can find success in managing employee wages, improving...
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Affirmations of a career path. Insight into efficient retail operations. An insider view of the floral importing scene. And newfound floral friends....
Summer is in full swing — don’t forget to remind customers to make flowers part of their summertime fun. The Society of American Florists has social...