San Francisco’s Union Square was transformed into a floral wonderland Saturday, March 2, for American Tulip Day, a promotional event organized by...
Jennifer Barnard, owner of Tillie’s Flower Shop in Wichita, Kansas, kicked off the holiday shopping season last month with a welcome surprise: an...
Over the past four years, Westerlay Orchids has raised approximately $89,000 for the Breast Cancer Resource Center of Santa Barbara. Each fall, the...
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Remember those Staples commercials with the elusive “easy button”? While that particular contraption does not exist (if only!), there are plenty of...
Want to influence how federal research dollars are spent on Consumer Horticulture? It’s simple. Volunteer to be a reviewer of Specialty Crop...
The owners of Chrysal International, Nordian Capital Partners, announced on Monday an agreement to sell Chrysal to OAT Agrio Japan Ltd., a...
BloomNation has launched a new platform that allows its member florists to send and receive orders directly from each other — an initiative the...
Teleflora this week unveiled its new Floral Selection Guide (FSG), sharing the industry’s latest trends and innovations in floral arrangements with...
It’s back! On Monday, Oct. 1, the Floral Marketing Research Fund and American Floral Endowment launched the second annual #FlowerLoveVideoContest....
Teleflora has announced the 10 finalists for the 2018 Tom Butler Floral Retailer of the Year Award. The winner will be announced at the American...
Where will you Petal if Forward? On a busy street corner near your shop at rush hour. At a local hospital when visiting hours begin. In the middle...
As heads of states — and heads of multinational companies — begin to respond to U.S.-imposed tariffs on products from China, the European...
Following a more than 30-year-tenure with the Society of American Florists — most notably as editor-in-chief of Floral Management and SAF’s online...
Mother’s Day 2018 is a wrap, with increased sales for most florists and one in three American adults buying holiday flowers or plants. E-Brief...