Baby Boomers are hardworking and strive for stability, prestige and financial reward. Gen X is self-sufficient and resourceful and values a good...
When Cameron Pappas stepped into a leadership role at Norton’s Florist in Birmingham, Alabama at the age of 27, he says he underestimated his...
Talmage McLaurin, AIFD, has established a career identifying and understanding floral trends. He spots the up-and-coming aesthetics — whether he...
Time is one of our most valuable resources. Just ask Eileen Weber, AAF, vice president of Lake Forest Flowers in Lake Forest, Illinois, who in...
Before an imported flower makes it into the hands of a U.S. florist, it goes through a swift and streamlined supply chain that strives to protect...
Leadership skills. Productivity hacks. Social media expertise. Design tricks. Networking. Importing tours. And plenty of fun. The Society of...
One can’t-miss highlight of SAF Orlando 2022 is the Outstanding Varieties Competition — an awe-inspiring collection of the finest flowers, plants...
From new floral trends to a record number of nuptials this year, the wedding and event industry is changing and booming, offering florists new...
More than 150 floral professionals from 31 states and Ecuador and Colombia will meet in Miami next week for the industry’s first event planned by —...
Looking for some outstanding flowers for weddings? In need of new services for your business? Need some design inspiration? The Society of American...
The pandemic and the resulting surge in flower sales brought into sharp focus for many floral businesses what was working, what was broken — and...
Customers of florist BJ Dyer, AAF, AIFD, consider him their resident rose expert. When they ask about color variations, Dyer explains the amount of...
Stress and burnout have taken a toll on workers — and not just on some of the record 47 million people who quit their jobs last year. Even those who...
[mom_video type='vimeo' id='720469524' width='800' height='450'] [gap height="5"]Editor’s note: In this new SAF NOW video series, managing editor...
They learned how to upsell and book more weddings while creating designs for different budgets. They heard strategies for better communication in...