Talmage McLaurin, AIFD, has established a career identifying and understanding floral trends. He spots the up-and-coming aesthetics — whether he...
Talmage McLaurin: Floral Trends are ‘Not Revolutionary, They Are Evolutionary’
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Events
Hacks to Save Time and Get More Done
Time is one of our most valuable resources. Just ask Eileen Weber, AAF, vice president of Lake Forest Flowers in Lake Forest, Illinois, who in...
Planes, Trucks, and a Lot of Logistics: Behind the Miami Flower Importing Scene
Before an imported flower makes it into the hands of a U.S. florist, it goes through a swift and streamlined supply chain that strives to protect...
Next Gen Pros Bring Energy and Experience to Miami
Leadership skills. Productivity hacks. Social media expertise. Design tricks. Networking. Importing tours. And plenty of fun. The Society of...
Flower Buyers and Growers Prep for Outstanding Varieties Competition
One can’t-miss highlight of SAF Orlando 2022 is the Outstanding Varieties Competition — an awe-inspiring collection of the finest flowers, plants...
Drive Revenue by Wowing Big Budget Brides
From new floral trends to a record number of nuptials this year, the wedding and event industry is changing and booming, offering florists new...
Young Floral Pros Gather in Miami
More than 150 floral professionals from 31 states and Ecuador and Colombia will meet in Miami next week for the industry’s first event planned by —...
Inspiration to Grow Your Business
Looking for some outstanding flowers for weddings? In need of new services for your business? Need some design inspiration? The Society of American...
Does Your Business Need to do Some Soul Searching?
The pandemic and the resulting surge in flower sales brought into sharp focus for many floral businesses what was working, what was broken — and...
From Breeder to Vase: The Life of a Flower
Customers of florist BJ Dyer, AAF, AIFD, consider him their resident rose expert. When they ask about color variations, Dyer explains the amount of...
Reignite Your Staff
Stress and burnout have taken a toll on workers — and not just on some of the record 47 million people who quit their jobs last year. Even those who...
Five Minutes With Ellie LaFever on Leadership Superpowers
[mom_video type='vimeo' id='720469524' width='800' height='450'] [gap height="5"]Editor’s note: In this new SAF NOW video series, managing editor...
Florists Get Recharged and Inspired in Cedar Rapids
They learned how to upsell and book more weddings while creating designs for different budgets. They heard strategies for better communication in...
Tap Into Consumers’ ‘Great Expectations’ in Orlando
Consumer expectations and buying habits have changed since the start of the pandemic, and because of that e-commerce will continue to be a driving...
Next Gen to Get Insider Look at Floral Industry Epicenter
A journey through the life of a flower from breeding to delivery at a retail flower shop. A behind-the-scenes tour in which attendees will follow...