Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are...
SAF’s Advocacy Priorities: Renew the Farm Bill
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Events & Education
SAF’s Advocacy Priorities: Renewing GSP
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are...
Try This ‘Priceless Investment’ in Your Employees
After losing some employees to retirement and replacing them with young talent, Dave Legge, president of Denver Wholesale Florists, saw the Society...
SAF’s Advocacy Priorities: Preserve Agriculture’s Workforce
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are...
SAF’s Advocacy Priorities: Protect Floriculture Research Funding Increase
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. Which issues are...
5 Question to Ask Your Team Post-Valentine’s Day
With Valentine’s Day in the rearview mirror, it’s the perfect time to meet with your team to document what went right and what you learned. In this...
Bring Industry Priorities to Washington
Preserving a hard-fought increase in floriculture research funding dollars. Price certainty for fresh floral...
Save the Date for SAF’s Premier Events
Mark your calendar for the Society of American Florists’ two premier events, the second annual Next Gen LIVE! event for young floral professionals...
Join Your Peers in D.C. to Protect Industry Funding
The floral industry scored a victory this year with an additional $1 million annually for floriculture research, thanks to SAF’s advocacy efforts....
Texas Florists Gear Up For A Profitable Valentine’s Day
Seeking the best business tips, design ideas and new products and services for a profitable Valentine’s Day, Texas florists stepped away from their...
Want a Profitable Valentine’s Day? Get a Head Start in San Marcos!
It’s not easy to tear yourself away from the shop for education — but meeting fellow industry professionals who “love flowers as much as we do” was...
Texas Florists to Soak in HR, Customer Service and Operational Hacks
When it comes to retaining customers, the devil can be in the details — and if you’re not paying attention to the little things, you run the risk of...
Five Minutes with Barry Gottlieb on Improving Mental Wellness
[mom_video type='vimeo' id='761898288' width='900' height='506'] [gap height="10"]The pandemic took a toll on workers, prompting a record number of...
SAF Launches Webinar Series on Mental Well-Being
At Arizona Family Florist, employees are challenged to perform random acts of kindness, treated to massage breaks during busy times and have monthly...
Design, Delivery and Marketing Hacks on Tap for Denver Profit Blast
Derek Woodruff, AIFD, CF, PFCI, of Floral Underground honed his creativity as a designer — as well as his problem-solving and time management skills...