On the heels of actors and actresses, pop stars and elite athletes, fitness gurus have some of the largest — and most devout — followings in the...
“Flowers can brighten the day for anyone, but it's even more special when they come for no reason at all,” said WFSB news co-anchor Dennis House as...
Many people think LinkedIn exists solely for job searching. True, it is a great recruitment tool for employers and candidates alike, but the...
For a wholesaler in Pennsylvania, new van decal graphics from the Society of American Florists and the Wholesale Florist & Florist Supplier...
Posting regular content throughout the year is a crucial move for search engine optimization and customer engagement, but coming up with content...
In conjunction with his shop’s 35th anniversary and recent rebranding, George Clements, owner of George’s Flowers in Roanoke, Virginia started...
Wondering why some customers disappear? A recent consumer survey revealed some surprising reasons that people “dump” businesses — from overhearing...
Eager to attract millennials, a demographic with an estimated $200 billion spending power — the greatest of any generation? Stock up on succulents,...
Give your marketing approach some summer sizzle. The Society of American Florists’ professional designed marketing tools make it easy to keep your...
Summer is a time to rest and recharge — ideally seaside, with a frosty beverage in hand. At Monday Morning Flowers and Balloon Company in Princeton,...
“I was looking for a wedding calculator template, do you have that on the site somewhere,” a member asked the Society of American Florists via the...
Want to close the (profitability) gap between your shop and the customer's front door? When you turn delivery into a profit center, you can. All it...
The misclassification of workers as independent contractors can be an extremely costly and a difficult misstep for employers to correct. In light of...
What if we told you four words could immediately engage a B2B customer — even a reluctant customer — turning a sales pitch into a real conversation,...
With the prevalent use of the “in lieu of flowers” phrase, it is important to educate funeral directors and consumers about the benefits of sympathy...