Days into the fall semester, chaos ensued at the University of Missouri when someone hacked into a student’s email and sent a spam blast to the...
47 Common Phrases That Close the Door on Sales
“Can I send you some information?” “Does that make sense?” “Feel free to call me at …” If any of these common phrases are in heavy rotation at your...
Merchandising Strategies That Make Shoppers Linger
Fall is in full force at Helen Olivia Flowers. To usher passersby into the next season — and into her store — owner Rachel Gang has merchandised the...
Want To Sell More? Tell A Story
Storytelling appeals to customers’ emotions, making them more open to making a purchase. Think back to your childhood, when bedtime often started...
Sunflower Photo Contest Generates Excitement
The “sunflower selfie” has been one of the summer’s hottest trends. On Instagram, there are more than 4.2 million posts with the hashtag...
Steal these Emails to Send Business Clients, Interior Designers and Architects
Commercial accounts represent a profitable market. Not only do you have a great product and service, you have the best sales tool possible to...
Rose Sale Draws Hundreds to Indiana Florist
A deep discount on roses has generated a huge boost in traffic for an Indiana florist during a notoriously slow month for sales. For the past few...
For Bigger Sales and Better Service, Nix the Nice
“Will this design look nice?” It’s a favorite customer question, which far too many florists instinctively answer, “Of course!” (perhaps with a...
Georgia Florist Grows Biz Through Greek Organizations
More than 800 college campuses in the United States and Canada have Greek organizations, with a total of more than 9 million members. Each fall,...
Orlando Florist Drums Up Business With ‘College Care Packages’
by Katie Hendrick Vincent Back-to-school season presents BIG business opportunities. According to a recent survey by Deloitte, there are 29 million...
‘Puppy Party’ Caters to Animal-Loving Philanthropists
By Mackenzie Nichols Mindful that people love charitable causes as well as their “furbabies,” one New Jersey florist devised the perfect event to...
Why Passive, Impersonal Emails Land in the Trash
By Mackenzie Nichols With nearly 3 billion users, email, the earliest form of online communication, is also one of the best avenues for marketing —...
SAF Tools Help Shore Up Sympathy Relationships
Looking for ways to connect with your local funeral directors or shore up relationships with local funeral homes? The Society of American Florists...
Do You Have A ‘Social Selling’ Mindset?
What does it take to effectively market your retail store online in 2018? Crystal Vilkaitis, founder of the Social Edge, has worked one-on-one with...
Capitalize on Vogue Excitement with Flower Crown Class
On Monday, August 6, Vogue revealed the cover of its much-anticipated September issue. On it, superstar chanteuse Beyoncé wears a massive flower...