The best way to invest in yourself and your team is through continuing education and connecting with your peers. Check out the Society of American...
Last-Minute Social Posts to Drive Mother’s Day Sales
The two to three days before Mother’s Day are key buying days – stay top of mind with consumers by deploying some easy-to-implement social media...
Apply for Industry Awards by May 2
Professional awards and accreditations give you and your business clout in the industry and distinguishes you from competitors. The Society of...
Use SAF’s Resources to Promote Prom Flowers
Proms are back — make sure your customers know you have the prom flowers they need to celebrate! The Society of American Florists' has a Prom...
Boost Easter Sales with SAF’s Resources
There is still time to encourage your customers to hop on over to your shop and pick up flowers for their Easter celebrations. Use the Society of...
It’s Time to Build Back APW, Corporate Sales
Flowers are scientifically proven to help create a moment of calm, according to research from the University of North Florida’s Department of Public...
20 Social Media Ideas to Post for Stress Awareness Month
“As Tax Day approaches, we can all feel the stress. Flowers are scientifically proven to help us relax. Let us help provide a moment of calm for you...
Use SAF Tools to Promote Stress Awareness Month
April is Stress Awareness Month and the media will be focused on all things stress-related, including how to stress less. Join that messaging by...
Train New Designers Quickly with Flower Prep School
Need to get inexperienced designers to the bench sooner? Looking to cross-train seasonal help? With spring holidays fast approaching and a...
Boost Spring Sales with SAF’s Social Media Graphics
Spring starts Sunday, promising to bring more sunshine, warmer weather, and more reasons for your customers to celebrate with flowers. Use the...
Interview Hacks to ID, Recruit Top Talent
Employers need to rethink the hiring process given the difficulty finding workers — and the workforce’s new attitude towards their jobs. In her...
4 Resources to Promote International Women’s Day
International Women’s Day is March 8, and this year’s theme is #BreakTheBias, which focuses on challenging stereotypes, fighting bias, practicing...
Sharpen Your Team’s Design Skills for Wedding Season
With Valentine’s Day behind you (and newly engaged couples seeking floral services), it’s time to gear up for a busy wedding season. The Society of...
Last-Minute Valentine’s Day Promos Made Simple
The crunch is here. Your shop is busy getting ready for Valentine’s Day, prepping vases with greenery, and analyzing the production and delivery...
4 Media Talking Points for Valentine’s Day
Valentine’s Day is the perfect time to take advantage of media opportunities to increase your business’s visibility and promote flowers. As the...