When it comes to serving in-store customers, here are three words to banish from your sales team’s vocabulary: “Need any help?” The well-intentioned...
Sales Lingo to Ban: ‘Need Any Help?’
read more
Business Builder
Invite a Member of Congress to Visit Your Shop
Inspired by Nick Fronduto’s and Charles Ingrum’s efforts to get their lawmakers to visit their operations? (see co-sponsor story.) You, too can host...
SAF Makes Employee Benefits and Health Insurance Easy
Today's economy and health care reform present monumental challenges. Health insurance is becoming increasingly complex. Working in partnership with...
Spring Clean Your Sales Lingo
To present a truly fresh face to customers as the weather warms up, you’ll need to do more than sweep your store and update your online graphics,...
Prompt APW Orders with an Office Visit
Remind bosses to thank the hardworking employees who keep them organized and efficient throughout the year. Contact corporate clients now with a...
To Win Over Clients, Ask Them for Help
Having a hard time growing your wedding business — or your corporate sales? (Or, insert just about any other segment in the above sentence…) It...
Legal Questions? Use Your Complimentary Consultation
Have a question and want to talk to a lawyer about it for a few minutes without running up a huge bill? Give our legal eagle a call. SAF partners...
Spring Fever
The countdown is on to the first day of spring on March 20 and the holidays and observances that come with it. Check out SAF’s Spring Resources for...
Key to Closing Brides: Ask for the Business
Not happy with the percentage of brides saying 'I Do'? Columbus, Ohio, retailer Heather Waits, of Bloomtastic Florist, said it's simpler than most...
SAF Offers New App to Recover Bounced Checks
Have you received a bounced check? SAF and Money Transfer Systems, Inc., a leader in electronic check re-presentment and recovery, have partnered to...
Give Final Push for Women’s Day
The countdown is on for International Women’s Day, March 8. If you haven’t been promoting this holiday that celebrates women’s achievements (and has...
Go Green with St. Patrick’s Day Graphics
What could possibly top corned beef and cabbage for St. Patrick’s Day? Answer: cymbidiums, Bells of Ireland or Green Trick dianthus. Show customers...
Ontario Florist Hosts Charitable Party for Women’s Day
Janet McLeod, owner of East City Florist in Peterborough, Ontario, observes Women’s Day, March 8, with a party to benefit local women’s shelters....
Oklahoma Florist Plans Design Class, Flower Giveaway to Build Awareness for Women’s Day
Women’s Day doesn’t yet enjoy the same popularity in Edmond, Oklahoma as it does in places like Europe, but Barbara, Lacee and Lenzee Bilke, owners...
Prom Resource Center
Teens (more likely their parents) shell out anywhere from $700-$1,200 on prom today — and they’re not skimping on the flowers. Retail florists...