The allure of new customers can be strong for any retail florist, but the best customer for your business is likely the person who is already...
If you are among the floral industry members who executed a local Petal It Forward event in more than 225 cities this week, you may be wondering...
To hire the best team possible, including seasonal workers, give some job candidates a second look, even if they don’t make a sterling first...
Millennials are now the largest age group in America and they had an estimated buying power of $2.45 trillion last year. If you're struggling to get...
In Winston-Salem, North Carolina, one shop has found an unexpected pocket of Halloween sales: pumpkin carving. For the last few years, customers...
One of the first things Nikki Lemler, AAF, did this week after returning home from SAF Maui 2016 was to convert her Instagram account to a business...
The next time you and your team meet with a bride but fail to land her wedding, try asking yourself three questions: Did we shut down the...
Pricing is tricky business, with no one-size-fits all solution. Nonetheless, a good pricing strategy can make or break a business. That’s why Paul...
Late last month, Sally Kobylinski of InBloom Florist in Orlando tried out a new social media tool: Facebook Live. Kobylinski was tempted to try Live...
Could one of the “biggest trends in floral design” help increase your average transaction and set you apart from the grab-and-go selections...
Ever have a bride waltz in and ask if you’re willing to take on more than flowers and décor? Maybe rent linens? Provide “day of” planning services?...
If you haven’t already, now is the time to create and order Petal It Forward logo materials in advance of your October 19 event. SAF provides...
Consider the following scenario: You connect online with the manager of an exclusive wedding venue and then quickly add her to your shop mailing...
Early fall can be a tricky territory for retailers who want to spruce up their showroom and convert browsers into buyers: Labor Day has come and...
You've seen it a thousand times: The waffling customer. The "no thanks, I'm just browsing" window shopper. The aloof corporate client who no one on...