One of the first things Nikki Lemler, AAF, did this week after returning home from SAF Maui 2016 was to convert her Instagram account to a business...
Instagram Business Profile Offers New Tools to Connect with Customers
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Business Builder
3 Modern Sales Skills that Build Business
The next time you and your team meet with a bride but fail to land her wedding, try asking yourself three questions: Did we shut down the...
Get a Handle on Better Pricing
Pricing is tricky business, with no one-size-fits all solution. Nonetheless, a good pricing strategy can make or break a business. That’s why Paul...
Use Facebook Live to Generate Sales, Connect with Customers
Late last month, Sally Kobylinski of InBloom Florist in Orlando tried out a new social media tool: Facebook Live. Kobylinski was tempted to try Live...
Increase Falls Sales with High Texture Cuts
Could one of the “biggest trends in floral design” help increase your average transaction and set you apart from the grab-and-go selections...
Charging the Right Amount for Services and Labor
Ever have a bride waltz in and ask if you’re willing to take on more than flowers and décor? Maybe rent linens? Provide “day of” planning services?...
Petal It Forward Prep: Order T-shirts, Flower Cards or Stickers
If you haven’t already, now is the time to create and order Petal It Forward logo materials in advance of your October 19 event. SAF provides...
Improve Your Email Marketing Approach in Two Steps
Consider the following scenario: You connect online with the manager of an exclusive wedding venue and then quickly add her to your shop mailing...
Spur Fall Sales with New Displays
Early fall can be a tricky territory for retailers who want to spruce up their showroom and convert browsers into buyers: Labor Day has come and...
To Get a Customer Talking (and Buying), Mirror her Behavior
You've seen it a thousand times: The waffling customer. The "no thanks, I'm just browsing" window shopper. The aloof corporate client who no one on...
Philly Florist Cuts Energy Costs by 30 Percent
Herb Rothe III recently set a goal: Cut energy costs around Rothe Florists in Philadelphia. Since then, he’s seen those costs drop by 30 percent,...
Members Receive Discounts on FCA Vehicles
Shopping for a new car or work vehicle? All SAF members and family members (in the same home) qualify for a $500 cash allowance on the purchase or...
Bumper Crop of Start-Ups Looks to Disrupt Floral Industry
In the past five years, bolstered in cases by millions in venture capital funding, a new crop of online start-ups marketing curated designs and...
Build Better Social Media Posts with These Three Structures
If your social media posts sometimes run together, you're not alone. ("Did we promote that already?" "Haven't we run that photo recently?") "From...
On Your Mark, Get Set, Go: Chase Fitness-Fueled Sales
Summer is on its way out and that means another season is fast approaching: The season of road races. According to Running USA’s 2015 “State of the...