In early November, Blumz…by JR Designs hosted “Ladies Night Out” at its Ferndale and Holly, Michigan locations. The party-like atmosphere, complete...
‘Ladies Night Out’ Sets the Mood for Holiday Shopping
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Business Builder
Give the Gift of Floral Management
It’s beginning to look a lot like Christmas… Do your team members have the education they need to help your business thrive? One great resource is...
Steal these Social Media Posts for Small Business Saturday
This video is among the free resources available at ShopSmall.com/MarketingSupport to help you promote your business for Small Business Saturday....
Put Thanksgiving Designs Front and Center
Walk into any grocery store in America and you'll find giant displays of canned pumpkin, green beans, sweet potatoes, corn, stuffing, marshmallows,...
FREE! Small Business Saturday Marketing Materials
Three ready-to-use and three customizable templates for Instagram Stories are among the free marketing materials available to promote your business...
5 Posts to Drum Up Small Business Saturday Sales
An estimated 66.6 million consumers are expected to shop on Small Business Saturday this year on Nov. 30, according to a survey by the National...
5 SAF Holiday Resources to Use Now
The holidays are such a busy time, and the Society of American Florists is here to help. SAF members have exclusive access to resources and...
Hiring for Christmas? Give Boomers a Chance
Like many others in the industry, Georgianne Vinicombe has struggled to find positive, dependable employees for her business. She has had three new...
Direct Mail, Tweaked for Better Holiday Returns
Here's a new twist for your Valentine's marketing: This year, go old school. "Direct mail, one of the most maligned marketing practices, is having a...
3 Marketing Ideas to Drive New Valentine’s Day Sales
Want to stand out on Valentine’s Day this year? (Of course!) In anticipation of the fast-approaching big day, we combed through our Society of...
Open House Draws Crowd, Moves Merchandise
While many people were still coming down from Halloween’s sugar high, employees at Furst the Florist & Greenhouse were swiftly swapping out...
3 Ways to Boost Online Holiday Sales
Your holiday open house is set. Your Christmas merchandise is ready to go. But if you haven’t started setting specific strategies for online sales,...
5 Ideas for a Better Holiday Open House
There are now just 77 days to go until Christmas 2016. For many florists, that means it's time to promote and finish planning your annual holiday...
Shop Video Captures the Joy of Receiving Flowers
Mere hours after delighting strangers with flowers last week for this year’s Petal It Forward, the team at Countryside Flower Shop, Nursery and...
Top 6 Ways to Get More Bang Out of Your Petal It Forward Event
Following up after your Petal It Forward event is one of the most important things you can do to keep the goodwill momentum going. Here are...