We know! We know! You’re in the belly of the Valentine’s Day beast right now — but the days after the holiday are just as important for florists who...
3 Things Every Successful Florist Does AFTER Valentine’s Day
read more
Business Builder
Take 75 Percent off Postcards, Posters and Stuffers in SAF Store
“Mood Changer,” “Happiness Delivered,” and “Make Any Day Special” headline the postcards flying off the shelves as part of the Society of American...
Baby, How You Feelin’? How to Pitch V-Day to Singles
Fresh, new (Lizzo-inspired!) social media posts from the Society of American Florists can help you pitch V-Day promos to clients who love the...
What’s On Your Valentine’s Day To-Do List Calendar?
It’s no secret that February is the most chaotic of all months for retail florists. Feeling overwhelmed about what to do when? Here are day-by-day...
7 New Social Media Posts for Valentine’s Day
“Don't get feathers all ruffled, flitting about at the last minute in February. Order Valentine's Day flowers now. You know we're already thinking...
10 New Ways to Promote #HolidayShopping
“Close at 5? Oh no, Santa won't be having that. We are extending our hours to help you keep your sanity in reach! (insert your shop’s store hours...
Get #LastMinute Consumers #ChristmasShopping with You
“Feeling more frazzled than dazzled by the pace of the holidays? Sit back, sip some eggnog and let us deliver. We’re ready to load up the sleigh and...
5 Attention-Grabbing Subject Lines for Hanukkah and Christmas
Subject lines can make or break your email open rates — especially during the busy holiday season when customers are busier than ever. “If your...
11 New Graphics to Spread #HolidayCheer
“All I Want for Christmas is Hue,” “Life of the Party,” and “Friendships are evergreen” are among the latest graphics added to the Society of...
Just in Time for Christmas: A Primer on Holly and Ilex Care
There is no more iconic symbol of the Christmas season than holly — Ilex aquifolium, that is, sometimes called English or European holly. But today,...
Five Friendly Phrases that Win Over Any Customer
Saying “good morning” to someone may seem like a standard nicety — but employees who are introverted might occasionally let those greetings slide....
2 Stunning Holiday Designs that Play Up Texture
Shiny baubles. Twinkle lights. Candy cane stripes. Ribbon. Tinsel. Glitter. It’s the most ostentatious time of the year! Mindful that many customers...
6 Ways to Capitalize on Engagement Season
Let us take a moment to give thanks that the not-so-nice political commercials that dominated airwaves for much of this year have finally come to an...
Floral Industry Pros Share Top Product Picks for 2020
Resolved to incorporate more novel and cutting-edge products into your line-up in 2020? The New Products Showcase at SAF Amelia Island 2019, the...
Print, Copy and Distribute Poinsettia Brochures and Fliers
Consumers appreciate education and show loyalty to businesses that give it to them. This holiday season share poinsettia knowledge — such as history...