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More Mother’s Day Shoppers and Higher Tickets Reported
Around the country this year, lots of happy moms were delighting in floral gifts — and lots of equally happy, if totally exhausted, retail florists are now delighting in positive sales numbers. That’s the picture painted by two separate surveys — one aimed at SAF...
Customer: “Puleeze…can I give you more money?” Florist salesperson: “Nope.”
The headline sounds harsh, but that’s still the gist of many “secret shopper” conversations sales expert Tim Huckabee with FloralStrategies, LLC, has with florist shops around the country.Sales expert Tim Huckabee with FloralStrategies, LLC, is one of five speakers on...Mother’s Day Results 2013
Sample: Retail Florists with email addresses 256 Completed Responses 8% Response Rate Survey Monkey Online Survey Mother’s Day sales in 2013 compared to 2012 51% of the florists reported sales increases 31% reported sales the same as last year 18% indicated...
Angry Customer? Imagine a Cute Kid
Here’s a simple strategy to keep your cool when dealing with an angry, flustered customer:Picture him or her as a small child, “happy and running on a playground,” says Jenny Dempsey, customer service manager for phone.com and co-founder of Communicate Better Blog....Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.