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Beneva Flowers Capitalizes on Hockey Hysteria
When the Tampa Bay Lightning made it to the Stanley Cup finals, Art Conforti, PFCI, immediately jumped on the hockey team’s achievement with a new contest.Appealing to locals’ excitement for the Tampa Bay Lightning, Beneva Flowers created a contest and bouquet...
Mass. Florist’s Promotion Puts Teachers in the Limelight
There’s a lot of attention heaped on graduates this time of year (and deservedly so), but let’s not forget those patient souls — teachers — who helped mold their young minds.Concord Flower Shop encourages customers to thank teachers with a cute bud vase. That’s...
SAF Website Packed With Resources to Help You Grow
Have you visited safnow.org lately? If not, you’re missing out on valuable content and resources to give you a competitive edge.SAF President Shirley Lyons, AAF, PFCI, encourages florists to “take five minutes” and check out the many resources on...
Score Some Coverage in Your Local Business Journal
Many SAF members can attest that a little press goes a long way. With little to no costs, you can spread your name, boost your credibility, highlight your community involvement, trumpet your expertise, and (subtly) promote your products and services. But what do you...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.