Many SAF members can attest that a little press goes a long way. With little to no costs, you can spread your name, boost your credibility, highlight your community involvement, trumpet your expertise, and (subtly) promote your products and services.
But what do you pitch reporters during the doldrums of summer, when there’s no floral holiday on the horizon for months?
Think beyond the lifestyle section: Many businesses begin their fiscal fourth quarter on July 1. Research studies show an office with plants and flowers is a happy and, consequently, productive one. Share this information with your local business reporters, and you just might land a feature story on the front page of the business section in the coming weeks.
A brief, well-written email is the best way to get your story in the hands of reporters. It should include:
- A clear subject line that draws attention (Feature idea: Can a rose boost a company’s bottom line? Research says yes.)
- A Lead-in sentence that states who, what, when, where and how
- Supporting facts and/or quotes
- Your contact information
- An attachment with a press release about The Impact of Flowers & Plants in the Workplace Productive Study
Bonus: Send the reporter a small arrangement so he or she can learn firsthand the impact of flowers.