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Go Pink With Your Marketing
October ushers breast cancer into public consciousness. Soon, you can expect to see pink plastered everywhere from yogurt containers to cosmetic counters to professional football players’ uniforms, as a sign of companies’ and organizations’ support for fighting the...
Your 12-Step Program for Planning the Perfect Event
In-store events played a role in creating more community awareness and sales for Floral Management’s 2015 Marketer of the Year, Butera the Florist in York, Pennsylvania. Read about it in the October issue of Floral Management. Planning to host an open house, holiday...
Easy, Affordable Ways to Produce Show-Stopping Images
Every day, you do the impossible: you take flowers — nature’s most beautiful creations — and make them even prettier with your creative designs. But, be honest: does your artistry end on the design bench? Or are you going one step further and capturing quality...
Wholesale Company Picks Two Winners in Annual Competition
For its 2016 Design Stars competition, Mayesh Wholesale added an unexpected twist: two winners. That decision was made in advance, said Yvonne Ashton, director of marketing, explaining that the role of the competition winner — to create inspirational design videos...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.