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At Year’s End, the Floral Industry Sees Results in Washington
Another year, another standstill in Washington, D.C.? Not by a long shot. It may seem like nothing ever gets done in Washington. In their own lives, floral industry business owners expect results: a particular marketing effort leads to a precise increase in sales or...Ecke Family Celebrated with a Museum Exhibit
The story of how poinsettias moved from a relatively obscure plant to a top-selling Christmas gift is currently being told — through rare family photos and stories — at the San Dieguito Heritage Museum in Encinitas, California. “Paul Ecke Ranch: 100 Years of Blooming...Multiple Promotions Keep Christmas Spirit Strong All Season Long for Pennsylvania Florist
Piggybacking on local holiday events can be a great way to get a bump in your holiday traffic without having to create an event from scratch. Graci’s Flowers & Gifts in Sellinsgrove, Pennsylvania, participated in the local Chamber of Commerce’s annual...Santa Visits Rothe Florists
A certain celebrity makes the annual open house at Rothe Florists a “can’t miss” family event. For seven years, parents have packed the Philadelphia shop so their children can meet the jolly man in a bright red suit. “The idea came about when I...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.