Floral Company Investigates Short Cut in the Design Room
Give stems a good (clean) cut before you start processing them in your store. Though not every florist follows this advice religiously — in many design rooms across the country, it’s become a care and handling staple, as second nature as turning on the lights in the...
SAF Urges Help with Small Biz Health Care Costs
The Society of American Florists is voicing its support for a bill that could give some small-business owners more flexibility under a key provision of the Affordable Care Act. SAF and 150 other organizations recently sent a letter to the House of Representatives in...SAF Makes Employee Benefits and Health Insurance Easy
Today’s economy and health care reform present monumental challenges. Health insurance is becoming increasingly complex. Working in partnership with Digital Benefit Advisors, a leading national employee benefits agency, SAF’s Business Health Insurance program...
To Win Over Clients, Ask Them for Help
Having a hard time growing your wedding business — or your corporate sales? (Or, insert just about any other segment in the above sentence…) It might be time to ask for help, from the very customers you want to see more of in your store. “There are few products and...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.