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3 Ways to Make Small Business Saturday a Bigger Deal
Small Business Saturday (Nov. 25) is three weeks away — and if that deadline makes you think, “So what?” Bob Phibbs, the retailing pro behind the popular Retail Doc website has a question: “Why aren’t you doing more to make the day a success for your business?” “Small...
Pop-Up Shop Exposes NYC Florist to High-Roller Shoppers
Last spring, when Lord & Taylor asked Nic Faitos if he’d be interested in having a pop-up shop in the luxury retailer’s flagship store in Manhattan, the senior partner of Starbright Floral Design didn’t think twice. “We have a mantra — ‘never say no to anything’ —...
Use New Photos and Videos to Promote Flowers for Interior Décor
Looking to elevate your promotional efforts with new professional floral photography and videos? Check out “Two-Minute Trends,” available from the Society of American Florists’ consumer website at aboutflowers.com/twominutetrends. SAF, in partnership with...
New Program Targets Interior Design Community with Flower Message
The Society of American Florists and Asocolflores are teaming up to promote the use of flowers to enhance interior spaces — and calling in some heavy hitters to help carry the message. In its first initiative to directly connect with the residential and commercial...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.