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Gear Up for Valentine’s Day on Dec. 4
Valentine’s Day 2021 falls on a Sunday, during a holiday week and in the midst of a global pandemic. Feeling overwhelmed? Kick off a strong, successful Valentine’s Day with the Society of American Florists’ second part in their Holiday Success Series, Gear Up for...
Remind Customers to Give Thanks with Flowers
Thanks to the COVID-19 crisis, Thanksgiving gatherings will likely look a lot different – and a lot smaller – this year. Thanksgiving, in a typical year, is a time when many families travel long distances to celebrate together. Many families might not feel comfortable...
2 Ways to Get More Visibility Post-Petal It Forward
Last week hundreds of floral professionals in 44 states and three countries spread the power of flowers during the Society of American Florists’ Petal It Forward. If you were among those floral industry members who hosted a Petal It Forward event in your community,...
2 Ways to Make ‘Petal It Forward’ Vibes Last Longer
Were you among the hundreds of floral industry members who participated in Petal It Forward on Oct. 21, 2020? The good vibes you generated can have lasting impact throughout the year with some savvy social media posting! Make sure to utilize these tips to make the...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.