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Last-Minute Valentine’s Day Promos Made Simple
The crunch is here. Your shop is busy getting ready for Valentine’s Day, prepping vases with greenery, and analyzing the production and delivery schedule. Need a last-minute promotion? Use the Society of American Florists’ customizable social media templates to save...
4 Media Talking Points for Valentine’s Day
Valentine’s Day is the perfect time to take advantage of media opportunities to increase your business’s visibility and promote flowers. As the spokesperson for your business and the local flower expert in your community, make sure you’re prepared to talk to the...
Member Spotlight: Oscar Fernandez of Equiflor-Rio Roses
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature will spotlight SAF members sharing inspirational stories, professional insights, and the opportunity to form new...
Tap Into Plant Power
Plants continue to be a hot-selling item in flower shops. To help you capitalize on the plant craze, the Society of American Florists’ learning hub, Career Connection, has a collection of plant resources. Designed to help you select plant inventory, inspire your...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.