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Encourage Customers to Connect with Flowers this Summer
Summer is in full swing, bringing opportunities to remind customers to make flowers part of their summertime fun. The Society of American Florists has social media graphics to encourage your customers to check out your summer selection. The social media shareables...
Need to Cater to Event Clients? Watch This!
To make the most of your wedding and event business, you need to protect your bottom line and offer excellent customer service. The Society of American Florists recently held two webinars — now available on demand on SAF’s learning hub, Career Connection — aimed at...
Member Spotlight: Doug Cole of D.S. Cole Growers in Loudon, New Hampshire
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature will spotlight SAF members sharing inspirational stories, professional insights, and the opportunity to form new...
Access Insider Tips to Drive Summer Sales
Need help driving sales this summer? The Society of American Florists’ Career Connection learning hub has resources to help, including courses on digital strategies to convert online customers and pricing tactics to increase profits and attract customers. Online...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.