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Floral Industry Bands Together to Commemorate Memorial Day
As thousands of stems of roses, lilies, tulips, sunflowers, and more make their way to cemeteries around the country this Memorial Day, Ramiro Peñherrera is thinking about how the emotional tribute of placing a single flower at a service member’s gravesite could...
Florists Use Social Media Shops to Target Prom-Going Teens
The corsage of white spray roses with rhinestone accents, pictured adorning a wrist against a maroon dress, is $40, available through Instagram’s marketplace. Shoppers browsing Instagram can easily purchase this prom staple with a click of button that takes them to...
Are Corporate Accounts Back? Some Florists Say ‘Yes’
Jeanne Ha, AIFD, had a strong portfolio of corporate clients at her flower shop just outside Washington, D.C. until the pandemic shut down businesses. As those local offices are now reopening, she has her sights set on serving them again soon. Meanwhile, in South...
Floral Community Raises $40,000 for Ukrainians
As millions of refugees flee her homeland of Ukraine, florist Victoria Clausen designed 560 bouquets of blue and yellow flowers to sell around the Baltimore, Maryland region, raising $40,000 just last weekend, she says. Those proceeds were sent to Ukraine to provide...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.