Lise Neely is a huge Philadelphia Eagles fan and a passionate retail florist eager to celebrate two major upcoming super bowls: the football championship game on Feb. 12 when the Eagles play... Read more
Delivering hundreds of Valentine’s Day orders within the span of a few days requires calling in reinforcements. But just how florists go about it differs, from asking friends and family to h... Read more
There is so much to consider when planning for the sale of your business. Who will buy it? Is it wise to use a broker? Should you sell the real estate? What happens to the employees? The Soc... Read more
Sherry Grimes-Jenkins calls herself a yogi/florist. Her role as yoga teacher and practitioner is an important part of running her floral business, EMY Custom Flowers in Mahopac, New York and... Read more
From pre-ordered holiday centerpieces to fulfilling the needs of last-minute gift-givers, florists can capitalize on deliveries that serve their customers and their business’s bottom line. T... Read more
As bouquets and stems of free flowers were handed out during the Society of American Florists’ annual Petal It Forward event last week, an important message permeated the day: Flowers reduce... Read more
Appreciation for the gift of free flowers spread as rapidly as the free bouquets that were handed out during the Society of American Florists’ eighth annual Petal It Forward flower giveaway.... Read more
The Society of American Florists’ annual Petal It Forward goodwill imitative is just a week away! There are 516 floral businesses in 48 states, Washington D.C. and India, Colombia and Canada... Read more
Social media is about connections, building community and creating excitement. These elements go hand in hand with the Society of American Florists’ Petal It Forward event Oct. 19, when flor... Read more
Davonna Lowry still isn’t sure how the media ended up covering her shop’s participation in the Society of American Florists’ 2019 Petal It Forward event, but amid the pouring rain a camerama... Read more
