Digital Defense: Take Control of Your Google Presence
Editor’s note: This article is part of the Digital Defense series, created in response to increasingly aggressive tactics by deceptive order gatherers. The series reflects SAF’s policy opposing...
Defend Your Business from Deceptive Trade and Lost Mother’s Day Orders
Defend Your Business from Deceptive Trade and Lost Mother’s Day Orders Tricia Upshaw AIFD, CFD, AMF, knew something wasn’t right when she answered a customer call recently. The caller ID stated it was the local hospital, but that wasn’t who was on the other end of the...
Gen Z is Buying Flowers. Are You Ready for How They Shop?
Gen Z isn’t just buying flowers. They’re buying stories, experiences, and values — and retail florists who understand that distinction stand to win a powerful new customer base. A recent Floral Marketing Fund study of...
Is Your Email Marketing Costing You Customers?
It just became easier for Gmail account holders to unsubscribe from unwanted email solicitations, creating challenges — and opportunities, some say — for digital marketers like florists. Google’s 1.8 billion Gmail subscribers can now use the new “manage...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
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