In less than a month, floral businesses nationwide (and around the world!) will hand out free flowers — some for recipients to keep, and some for them to give away — as part of the Society o... Read more
Michael Smith, AAF, AIFD, FDI, FSMD, owner of Artistic Designs Unlimited Inc., in Marianna, Florida won the 54th annual Sylvia Cup Design Competition at the Society of American Florists’ ann... Read more
They are up-and-coming floral designers, successful business owners, college students and teachers. Some are regulars on the design competition circuit; others are first timers. And two are... Read more
In the drive to create seamless ecommerce experiences, the smallest details matter. How many clicks does it take to check out? One too many and the cart could be abandoned. Are retailers pro... Read more
Frankie Shelton, AAF, AIFD, PFCI, an internationally recognized designer, pioneering floral educator and 1989 recipient of the Society of American Florists’ Tommy Bright award, died July 15.... Read more
In the two decades since Liza Roeser, AAF, founded the online wholesaler Fifty Flowers, it has grown to include more than 60 employees in the U.S., Ecuador, Canada and the Philippines, and R... Read more
Hate sending emails, writing blog posts and crunching data? Artificial intelligence can cut down on the time you spend on those types of tasks — and more — freeing up time for more thoughtfu... Read more
A new holiday catalog. A much-needed overtime compensation policy. And connections to suppliers across the chain. These are just some of the takeaways past SAF convention attendees say they... Read more
The Sylvia Cup Design Competition, the longest-running live floral competition in the nation, offers designers an opportunity to escape the daily grind and put their creativity to the test.... Read more
Can you start with a dream for your business, and then work backwards, step by step to achieve it? Bart David specializes in helping business owners reverse engineer their vision—and says th... Read more
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.