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Floral Community Delivers a ‘Miracle’ to Texas Woman
On March 5, 50 stems of Sarah Bernhardt pink peonies arrived in Texas, to Naomi’s overwhelming surprise (see photo of the flowers, above). With time slipping away, Laura Damon Hanson was determined to give her friend Naomi, in the final stages of her 5 ½-year...
Floral Companies Organize for California Fire Relief
Businesses in the floral industry are organizing to help their colleagues impacted by the recent wildfires in Los Angeles. The effort will go to support the AIFD Foundation Catastrophic Fund, which helps industry professionals who have experienced a catastrophic...
Lessons From a $13,000 Check Fraud Nightmare
Carma White, of Four Seasons Flowers in San Diego, has been extra vigilant about checking her bank accounts since she was the victim of check fraud last year. Last fall, Carma White, owner of Four Seasons Flowers in San Diego, discovered $13,000 missing from her...
Fewer Tulips, Higher Prices Expected in 2025
The floral industry is bracing for a tough tulip season in 2025, with a combination of factors putting pressure on tulip prices, quality and availability. Dutch growers have been hit hard by an unusually rainy year, while changes in domestic production in the U.S. are...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.