As thousands of stems of roses, lilies, tulips, sunflowers, and more make their way to cemeteries around the country this Memorial Day, Ramiro Peñherrera is thinking about how the emotional... Read more
The corsage of white spray roses with rhinestone accents, pictured adorning a wrist against a maroon dress, is $40, available through Instagram’s marketplace. Shoppers browsing Instagram can... Read more
Jeanne Ha, AIFD, had a strong portfolio of corporate clients at her flower shop just outside Washington, D.C. until the pandemic shut down businesses. As those local offices are now reopenin... Read more
As millions of refugees flee her homeland of Ukraine, florist Victoria Clausen designed 560 bouquets of blue and yellow flowers to sell around the Baltimore, Maryland region, raising $40,000... Read more
How the floral industry is coping amidst supply chain disruptions was a popular hook in both national and local media coverage in the weeks leading up to Valentine’s Day. SAF and other flora... Read more
Crowdsourced delivery is changing the business model for some retail florists, offering new ways to expand their geographic reach, grow sales, meet the sales surge at holidays, offset shorta... Read more
Valentine’s Day profits will be put to the test thanks to the rising costs. How does a florist offer Valentine’s Day arrangements and still turn a profit? Industry professionals shared their... Read more
Labor shortages, the ongoing uncertainties of the pandemic, and the challenges of an unreliable supply chain continue to weigh on florists and their lean staffs. How can you show gratitude t... Read more
An eye-catching window display, standout customer care, and well thought out merchandising are still staples of the retail experience, some florists say, and set their small businesses apart... Read more
Older floral customers tend to rely on past purchasing experiences, relish traditional flowers for holidays, and regularly seek to brighten their homes with bouquets, according to a recent s... Read more
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