SAF Text Updates
Stay in the know! Sign up to receive text messages from SAF and we’ll deliver important news, announcements, special offers, and reminders straight to your phone. Opt out at any time!
Leverage Community Partners to Help With Petal It Forward
Friends and customers. Police departments and firefighters. Restaurants and hairdressers. Across the country, florists who are gearing up to participate in the Society of American Florist’s Petal It Forward are reaching out to members of their communities to team up...Amplify Your Brand with a NYC Florist’s Playbook
Nic Faitos likes a big reaction. In both his personality and his marketing strategy, he strives to be unexpected, original and capture attention. It’s why he’s given away free roses at Broadway shows, peppering the theater seats with an unexpected gift for spectators....Iowa Designer Wins Sylvia Cup at SAF Orlando 2022
Kelsey Thompson, AIFD, owner and head designer at Bloom Floral & Home Studio in Algona, Iowa, won the 53rd annual Sylvia Cup Design Competition at the Society of American Florists’ 137th annual convention last week. Embracing her love of storytelling through...Maximize the Marketing Potential of Petal It Forward
The Society of American Florists’ annual feel-good initiative, Petal It Forward, is a great marketing tool for floral businesses that helps consumers experience the joy that flowers bring. To maximize the marketing potential, SAF is making a push to get floral...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.