From pre-ordered holiday centerpieces to fulfilling the needs of last-minute gift-givers, florists can capitalize on deliveries that serve their customers and their business’s bottom line. The key? Ensure deliveries are efficient — and priced for a profit. Delivery,...
As bouquets and stems of free flowers were handed out during the Society of American Florists’ annual Petal It Forward event last week, an important message permeated the day: Flowers reduce stress and anxiety and make people happy. Not only did florists distributing...
Appreciation for the gift of free flowers spread as rapidly as the free bouquets that were handed out during the Society of American Florists’ eighth annual Petal It Forward flower giveaway. “Thanks for all you do for others and helping kids to see the joy in giving,”...
The Society of American Florists’ annual Petal It Forward goodwill imitative is just a week away! There are 516 floral businesses in 48 states, Washington D.C. and India, Colombia and Canada getting ready to give away two bouquets — one for the recipient to keep, and...
Social media is about connections, building community and creating excitement. These elements go hand in hand with the Society of American Florists’ Petal It Forward event Oct. 19, when florists will give away two bouquets to passersby with the simple message to keep...
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