California Florist Claims Sylvia Cup
Judy Janzen, AIFD, CCF, of Chase Flower Shop in Fresno, California, won the 56th annual Sylvia Cup Design Competition. Sylvia Cup Design Competition contestant Judy Janzen, AIFD, CCF, refused to be deterred by the contest’s surprise theme and twists. Instead, she...
Floral Talent to Take Center Stage in Phoenix
Growers and breeders present their most impressive blooms and foliage at the Outstanding Varieties Competition, vying for top honors from a panel of expert judges. The floral industry’s most anticipated competitions are just weeks away at SAF Phoenix 2025, the Society...
Free Course Helps Steer Clear of Distracted Driving
In 2023, 3,275 people died from crashes involving distracted drivers, accounting for 8% of all fatal crashes, according to the National Highway Traffic Safety Administration (NHTSA). Between 2014 and 2023, more than 32,000 people have been killed by distracted...
Floral Community Delivers a ‘Miracle’ to Texas Woman
On March 5, 50 stems of Sarah Bernhardt pink peonies arrived in Texas, to Naomi’s overwhelming surprise (see photo of the flowers, above). With time slipping away, Laura Damon Hanson was determined to give her friend Naomi, in the final stages of her 5 ½-year...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
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