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Media Amplifies Petal It Forward’s Uplifting Message
Red Kennicott of Kennicott Brothers was live on WGN9 sharing the message of how giving and receiving flowers reduces stress. With smiles, stress relief and plenty of blooms, floral businesses captured media attention worldwide during Petal It Forward on Oct. 16. ...
Florists Tiptoe Through Election Season
Should retailers tap into the emotions and passions of the upcoming election? For two florists, the answer to that question came from having perspective and knowing their customers. “We don’t hang political signs because we don’t want to alienate someone,...
3 Things to Do Before Petal It Forward Oct. 16
Relles Florist in Sacramento, California, got several media outlets to cover their Petal It Forward event last year. Petal It Forward has bloomed into a beloved annual event thanks to the hundreds of floral businesses that participate each year — and the Society of...
Customize Your Petal It Forward Strategy
Country Flowers and Gifts in Emory, Texas, found success holding its Petal It Forward giveaway in the school drop-off line. Karen Young asked herself one essential question the first year she decided to participate in the Society of American Florists’ Petal It Forward...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.