By Max Duchaine Instagram Stories are a great way to provide your audience a behind-the-scenes look at what goes on in your shop on a daily basis. They’re also a great way to expand the organic reach of your brand’s Instagram content by appearing at the...
Instagram can be a florist’s best friend. Our industry’s products are quite literally born to be shared and can create an instant emotional connection at first gaze. Leveraging a visual medium such as Instagram to spread the joy and beauty of flowers could...
It takes a village, as they say, to beat the Instagram algorithm and boost the organic visibility of your content. A village or — in the case of one new social media trend — maybe a pod. Since Instagram shifted away from the chronological feed in 2016, users have been...
It’s been roughly six months since Google announced that they would be rolling out algorithm changes to “sites that follow the best practices for mobile-first indexing”. This announcement represented a fundamental shift in the way Google’s...
Got a question? As an SAF member, you have access to a seasoned panel of veteran florists as well as industry suppliers, ready to offer some advice. Financing Growth Adding a Location Care and Handling Consolidating Locations Corporate/B2B Financial Management...
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.
We believe it is important for you to know how we use cookies and personal information you may disclose to us. Please carefully review SAF's Opt-out preferences and Privacy Statement for more information on our use of cookies and personal data. If you continue to use the site, we'll assume you're OK with our practices.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Stay in the know! Sign up to receive text messages from SAF and we’ll deliver important news, announcements, special offers, and reminders straight to your phone. Opt out at any time!