by Max Duchaine | Jan 4, 2017 | Floral Industry News
David and Leanne Kesler, co-owners of Floral Design Institute in Portland, Ore., are pleased to announce that they will be offering student scholarships to state and allied floral organizations throughout the United States in 2017. “As we approach the 50th anniversary...
by Max Duchaine | Dec 7, 2016 | Floral Industry News, Technology
The holidays are right around the corner here (THEY’RE HERE!!!), and search engines are in overdrive trying to match givers to gifts. According to Google, a staggering 92 percent of holiday shoppers use the internet to either research or purchase gifts. So, when a...
by Max Duchaine | Nov 2, 2016 | Floral Industry News
Here’s some good news for retailers looking to turn more of their Instagram followers into customers. Beginning next week, several “test brands” including Kate Spade, JackThreads and Warby Parker, will be publicly experimenting with a new set of tools that...
by Max Duchaine | Oct 12, 2016 | Uncategorized
In his biennial address, SAF CEO Peter Moran shares his perspective on trends happening in the retail, wholesale and production segments of the floral industry and thoughts about how disruptive technologies from other industries may challenge the floral industry’s...
by Max Duchaine | Sep 28, 2016 | Floral Industry News
A 70-year-old flower shop that needed to recapture a little of its sizzle — and provide better, more high tech service to customers while increasing walk-in traffic and average sales numbers — is the winner of Floral Management magazine’s 2016 Marketer of the Year...