Teleflora’s ‘Just Like Her’ Ads Promote Mother’s Day Flowers through Storytelling
Teleflora’s new Mother’s Day video is playing up the strong bond that exists between adult children and their moms. “Just Like Her” begins with a narrator telling viewers, “You are not your mother but you are just like her,” before moving into a series of heartfelt...
For Mother’s Day Customers Expecting ‘Free’ Delivery, Try Bundles
Floral Management magazine contributor Mark Anderson, who writes the monthly column, The Right Price, said bundling, the practice of combining complementary items (burger, fries and soda — or balloons plus flowers) or products and services (balloons plus flowers and...
Turn Mother’s Day into an Event
To get the most out of Mother’s Day, make the holiday an event. That’s advice from Rick Canale of Exotic Flowers in Boston, who tries to turn his shop into a lively, can’t-miss destination in the week leading up to Mother’s Day, with music pumping, staff spiffed up in...
A New Take on the Great Mother’s Day Debate: To Discount or Not to Discount?
Mother’s Day is just around the corner and — because of that — you might be having an age-old debate in your shop: To discount or not to discount around a major floral holiday. In the latest issue of Floral Management magazine, Mark Anderson,who authors The Right...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
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