by Mary Westbrook | Jan 23, 2018 | Floral Company News
Fifty top independent floral retailers are slated to attend an industry-focused digital sales and marketing summit in Sarasota January 23-24, 2018 to share and learn best practices for selling, merchandising and marketing online. They all utilize the FlowerManager...
by Mary Westbrook | Jan 23, 2018 | Floral Industry News
Christmas color trends may change, and Ultra Violet is the shade of the year, but when it comes to poinsettias — red remained the top seller for retail florists during the Christmas holiday season. More than 90 percent of respondents to a Society of American Florists’...
by Mary Westbrook | Jan 23, 2018 | Floral Industry News
The Board of Directors of the Tree Care Industry Association (TCIA) has announced that David White, CAE, will join the association as its new president & CEO. The change of leadership follows the recently announced retirement of current President & CEO Mark...
by Mary Westbrook | Jan 17, 2018 | Floral Industry News
A legend in the plant industry, true gentleman, and the owner of a venerable family business in St. Louis, died January 11, 2018. John L. Tomasovic, Sr. AAF, was 83 years old. Tomasovic, the owner Tomasovic Greenhouses & Nursery Inc., graduated from the University...
by Mary Westbrook | Jan 17, 2018 | Floral Industry News
A mid-week holiday and a strong economy bode well for Valentine’s Day 2018. (Fingers crossed that the weather cooperates!) According to a recent Society of American Florists’ survey, about 67 percent of florists predict an increase in Valentine’s Day sales this year,...