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How to Set (and Achieve) Financial Goals
New Year’s resolutions can get a bad rap, says Derrick P. Myers, CPA, CFP, PFCI. “Too often, they fall into the category of ‘impossible to achieve’ (e.g., ‘I’ll lose 100 pounds in three months’),” he writes in the January issue of Floral Management. “And even when a...
A Flower Ranch Goes High Tech
Water is a precious — and expensive resource in California. Figuring out how to manage that water, while growing first rate flowers, has been a decades-long pursuit at Mellano & Co. That’s why the company has invested in a new irrigation system that provides...
AFIF Begins 2018 with a New Logo
The Association of Floral Importers of Florida (AFIF) is celebrating 35 years of representing the flower importers with a new logo. AFIF: America’s Flower Connection has been the longtime tag line of the association, but now is becoming the center of what the members...
Danbury Mint Revives Negative Valentine’s Day Ads
“They’re ba-ack!” The popular catchphrase from a mid-1980s horror flick haunted Jenny Scala, director of marketing and communications at the Society of American Florists, when she opened the e-mail from Kathy Weatherford of Hood’s Florist and Gifts...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.