SAF Text Updates
Stay in the know! Sign up to receive text messages from SAF and we’ll deliver important news, announcements, special offers, and reminders straight to your phone. Opt out at any time!
58 Percent of Florists Predict Uptick in Christmas Sales
With less than a week to go before Christmas, most florists are expecting a strong holiday showing, according to a recent survey of Society of American Florists retailer members. Overall, 58 percent of respondents say they’re planning for a sales increase. Meanwhile,...
New York Times Touts Importance of Holiday Window Displays
The “secret” to attention-grabbing window displays in an age when many consumers are walking by stores, eyes glued to their phones, or driving by your store, distracted by a growing to-do list? Don’t focus on a single product. Instead, create a dream-worthy theme....
Commercial Floriculture Survey: Responses Needed
The U.S. Department of Agriculture’s National Agricultural Statistics Service will mail the Commercial Floriculture Survey to growers this week — and the Society of American Florists is encouraging its members to respond before the Feb. 8 deadline. The survey will be...
Alan “Buddy” Jacobson: 1931 –2018
Alan “Buddy” Jacobson, the former president and chairman of Jacobson Floral Supply in Boston, died Nov. 29. He was 87 years old. Jacobson joined the now 75-year-old family business in 1955 after earning his business degree in marketing from Boston University and...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.