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Negative Ad Watch: SAF Responds to Companies, News Agencies
News agencies and a mail order liquor service recently dinged flowers in Mother’s Day ads. As the voice of the floral industry, the Society of American Florists responds to those ads and others that make negative references to flowers. One of those companies SAF...
Industry Celebrates Life of Arlene Sorensen, AAF (1932-2019)
Family and friends of Arlene Louise Sorensen, AAF, 87, gathered yesterday in Lincoln, Nebraska, to honor the life of a woman who devoted her life to those she loved — and to cultivating a strong, connected floral industry. Born in Lincoln in 1932, Sorensen, the first...
3 Spring Design Trends to Perk Up Sales
Pop quiz: Who is in charge of profitability at your store? If you said, “the owner” or “the manager,” we’ll understand, but according to industry expert Jody McLeod, AIFD, NCCPF of Annie V’s Floral Design Studio in Clayton, North Carolina, designers are the team...
National Companies, Retail Federation Expect Strong Mother’s Day
Mother’s Day 2019 has the potential to be a major retail event, according to predictions from national companies in the floral industry and the National Retail Federation. Last week, NRF released results from its 2019 annual survey, which pegged...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.