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Industry Loses ‘Potting Mix Pioneer’ James Boodley
James Boodley, professor emeritus of floriculture and ornamental horticulture at Cornell University and a recipient of the Society of American Florists’ Alex Laurie Award for Research and Education, died Feb. 12 in Kent, Ohio. He was 88. Boodley, along with Cornell...
SAF Responds to Misinformation in National Publications
While many of the national publications’ coverage of the Valentine’s Day holiday was thorough, SAF responded to several groups that provided outdated information, mistakes or an unnecessarily negative tone. In reporting on flower business startups, for instance, Time...
Pop Culture Picks Up on Women’s Day. Will the Floral Industry?
International Women’s Day on March 8 is making big moves in U.S. pop culture. The blockbuster Marvel Comics superhero film “Deadpool” makes a cheeky reference to Women’s Day; Food Network magazine tells readers in its Calendar that March 8 is International Women’s...
In Maine, Petal It Forward Still Excites
Looking for a way to bounce back from a bummer of a Sunday Valentine’s Day? It’s not too late to get in on the Petal It Forward love. Last week, the team at the International Floriculture Expo Show, based in Portland, Maine, partnered with Fiddleheads Flowers in...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.