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The Dos and Don’ts of Responding to a Negative Online Review
If a glowing online review is like fertilizer to a flower garden, a negative review is a weed. Left alone, it can draw attention and resources away from what you’ve worked so hard to cultivate: your reputation. Dealing with a negative review requires care; tear into...5-Star Status: Boost Your Online Reviews
Among the reviews for Ashland Addison Florist is this 5-star review: “This was by far the easiest experience I’ve had ordering flowers remotely. The shop was very accommodating and asked lots of questions about the type of flowers, vase and vibe I wanted....Cut Key Costs to Keep Profitability Up
The boom years for blooms may be coming to end — at least for now. After two years of strong sales, some florists are seeing fewer transactions alongside higher expenses, writes Derrick Myers, CPA, CFP, PFCI of Crockett, Myers & Associates, Inc., a financial...Tips to Design Dazzling Displays
The winter holidays are almost here, and it’s never too early to think about how you will you display your merchandise to inspire shoppers. In the latest issue of Floral Management, contributing writer Jennifer Sperry talked with one florist who shared her holiday...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.